Paulina Vega

Winning Miss Universe was just the beginning for Paulina Vega. The Colombian native and proud ambassador for Latino Americans felt the need to expand, explore, and share not just her life but her observations on the world.

We worked with her marketing team and agency of record to create a custom design that matches her clean style and unique sensibilities while building a high-performance, multi-lingual lifestyle platform for her fans around the world. With the help of her Instagram popularity, the site launched to more than 100K viewers in just a few days.